![]() Their domain name is .uk, however, their Suffix is simply ' | B&M'. A good example of this can be seen in B&M's Meta Title above. If your actual company name is shorter than your domain, it is much better to use that. This is because, although it's important to have your branding on Meta Titles, the actual content of the Meta Title is much more important for search engine ranking, so you don't want the Suffix to take up too much room. The length of the Suffix will count towards the number of characters used within the Meta Title, so this needs to be kept as short as possible. For example, we have added the text ' - .uk' as our suffix and this appears at the end of the Meta Title on every page on our site. The Suffix is used to automatically add your branding to the end of every Meta Title. Therefore, it is important to focus on the Suffix, Meta Title, and Meta Description on your site and we have outlined the best practices for these below. Google, and other search engines, use some of this information to decide how to rank your site and will often display it within their search results. These are not displayed anywhere within the content on the page, however, they are available to be read by search engines, social media platforms and more. Meta tags are short snippets of information that explain what each page on your website is about. The first, and possibly easiest, to get started with is adding relevant Meta Tags to all products, categories, pages and blog posts. In order to do this you need to get into the habit of applying best practices to your site by using standard SEO (search engine optimisation) techniques. However, you should do all you can to optimise the pages on your website to aim to get as high as you possibly can. Firstly, let's be realistic, unless you have the type of money to compete with Amazon, eBay and other huge online shops, this will never happen. ![]() Once you've setup your online shop, your goal will be the same as every other website on the internet - to get to the number one spot in Google. ![]()
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